White Metal

January 20, 2016

White Metal offer a wide range of metal railing fittings and balustrade components with a white glove assembly service. They were looking for custom WooCommerce development for their existing website that would give them more control over their checkout process.

After initial investigation to understand the way White Metal’s inventory processes and the way their customers convert, we developed custom functionality into the website to create a quote based cart system. This moved White Metal away from a traditional checkout system to a Price on Application system with an enquiry form. This new system allows the team at White Metal to give a more accurate quote for their products and includes a bulk variation purchase feature to make large industry orders easier for their customers. As well as developing and integrating the custom checkout function, we also styled it to sit seamlessly within the existing design.

To display their products’ features more efficiently, we changed their product pages to a tabbed page, where information such as the product’s drawing, technical info and any related downloads can easily be available.