A multisite network for PEI Media

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PEI Media wanted a cost-effective way to reach new markets with their specialist financial information products. We worked in close collaboration to plan and build a registration and paywall-enabled WordPress multisite network.

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One template to reach them all

PEI Media leverages a WordPress multisite network, custom WordPress plugins and a custom child theme of WooThemes’s flexible and powerful Canvas theme to share settings, development time and configuration between all sites in the network. As the network grows, the return on any piece of development is multiplied.

Moreover, by maintaining a template site, new sites can be cloned with the network at a minimum of time and cost, helping PEI Media to address emerging markets and new commercial opportunities.

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Bespoke tiered content access

UNREGISTERED USERS - no access to premium articles
REGISTERED USERS, FREE ACCOUNT - can access 3 articles for free in a 30-day period
PAYING SUBSCRIBERS - unlimited premium article access
UNREGISTERED USERS
no access to premium articles
REGISTERED USERS, FREE ACCOUNT
can access 3 articles for free in a 30-day period
PAYING SUBSCRIBERS
unlimited premium article access

Premium content paywall

PEI Media provide specialist financial investment content that has a high real-time value. We used Gravity Forms, WooCommerce, Subscriptions and Groups plugins, stitched together with some Pragmatic magic to provide a sophisticated premium content solution that turns this specialist content into revenue using a multi-currency WooCommerce implementation.

Custom CMS stats

With a wealth of registered users and content protection facilities at our disposal, we worked with the PEI Media team to design and engineer CMS stats that integrate into the WordPress dashboard, post edit and user management screens so that the PEI Media sales team know which of their registered users would get the most value from a paid subscription.

Integrated email content marketing

Because PEI Media content affects financial decisions, it’s often both urgent and important. Right from the start, the PEI Media team placed heavy emphasis on effective and integrated email marketing. We used the WordPress-powered Mailpoet plugin to create and manage subscriber lists and distribute both new content and user-triggered emails.

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